History and Motivation
It all began in 1969 on a family road trip across the Western United States…
Driving through Gallup and Albuquerque, New Mexico, as a very young girl, I witnessed many first nation citizens, but they were not on the beautiful surrounding land. Instead, many were lining the streets of these cities, homeless and destitute. It was a disheartening sight to an impressionable youth.
Desperation and hopelessness seemed the overriding emotion of those we passed. An enduring sense of incomprehensible injustice for any community lacking access to what other populations enjoyed, made an indelible impression.
The result was a commitment to work alongside those demanding social and economic justice for communities with unequal access to the things that ensure good health, a safe and thriving environment, and the opportunity to create a fulfilling life.
Experience with social marketing frameworks, public health, cultural competency, artistic training to identify the beautifully singular potential within each person, engagement with community, and a commitment to an equitable playing field, are the tools of my trade.
For over 25 years, Julie Hentz has been working in the field of Social Marketing, a destination realized and still developing. The alignment of a broad landscape of marketing experiences with the study and practice of public health systems, approaches, and the scientific method, has produced a uniquely positioned professional who has worked to improve community health through many relevant lenses.
Adjunct Professor, The George Washington University, Social Marketing Theory and Practice: Ms. Hentz enjoys working with Masters’ level students to inspire a new generation of social marketers to address social challenges.
Board of Directors, International Social Marketing Association (iSMA): Ms. Hentz served on the Board of Directors for (iSMA) as Communications Chair for 4 years and has been a dedicated volunteer at iSMA for 10 years.
Director of Social Issue Marketing at IQ Solutions: Ms. Hentz has served for over 10 years as Director of Social Issue Marketing at IQ Solutions, a public health communications organization in the Washington, D.C. area.
Health Marketer at The Centers for Disease Control and Prevention (CDC): For 11 years, Ms. Hentz communicated and marketed the surveillance data from the National Center on Birth Defects and Developmental Disabilities (NCBDDD), drafting plain language messages about science-based findings that improve maternal and child health, as well as those living with a disability. There, she was immersed in the scientific approaches of surveillance data gathering, the truths that science reveals about health challenges, the responsibility and effectiveness of good policies to ensure optimum quality of life for all, and about human behaviors and the empowerment of informed and motivated personal choice, coupled with access, on health outcomes.
J.Walter Thompson Ad Agency: Early on, marketing theory, tactics, and message development were part of Ms. Hentz’s every day while working at J.Walter Thompson Ad Agency, followed by the opening of her own advertising agency, AdGraphx Advertising, where she implemented successful campaigns for Texaco Oil Company, Mayo Clinic, Six Flags, and Universal Studios, to name a few.
Education
- Public Health, Master of Public Health (MPH), University of South Florida
- Social Marketing, Graduate Certificate, University of South Florida
- Fine Art, Bachelor of Fine Arts (BFA), Indiana University
- English Literature/Creative Writing, Bachelor of Arts (BA), Indiana University
- Communications, Art Institute of Atlanta, Associates Degree
For over 25 years, Julie Hentz has been working in the field of Social Marketing, a destination realized and still developing. The alignment of a broad landscape of marketing experiences with the study and practice of public health systems, approaches, and the scientific method, has produced a uniquely positioned professional who has worked to improve community health through many relevant lenses.
Adjunct Professor, The George Washington University, Social Marketing Theory and Practice: Ms. Hentz enjoys working with Masters’ level students to inspire a new generation of social marketers to address social challenges.
Board of Directors, International Social Marketing Association (iSMA): Ms. Hentz served on the Board of Directors for (iSMA) as Communications Chair for 4 years and has been a dedicated volunteer at iSMA for 10 years.
Director of Social Issue Marketing at IQ Solutions: Ms. Hentz has served for over 10 years as Director of Social Issue Marketing at IQ Solutions, a public health communications organization in the Washington, D.C. area.
Health Marketer at The Centers for Disease Control and Prevention (CDC): For 11 years, Ms. Hentz communicated and marketed the surveillance data from the National Center on Birth Defects and Developmental Disabilities (NCBDDD), drafting plain language messages about science-based findings that improve maternal and child health, as well as those living with a disability. There, she was immersed in the scientific approaches of surveillance data gathering, the truths that science reveals about health challenges, the responsibility and effectiveness of good policies to ensure optimum quality of life for all, and about human behaviors and the empowerment of informed and motivated personal choice, coupled with access, on health outcomes.
J.Walter Thompson Ad Agency: Early on, marketing theory, tactics, and message development were part of Ms. Hentz’s every day while working at J.Walter Thompson Ad Agency, followed by the opening of her own advertising agency, AdGraphx Advertising, where she implemented successful campaigns for Texaco Oil Company, Mayo Clinic, Six Flags, and Universal Studios, to name a few.
Education
- Public Health, Master of Public Health (MPH), University of South Florida
- Social Marketing, Graduate Certificate, University of South Florida
- Fine Art, Bachelor of Fine Arts (BFA), Indiana University
- English Literature/Creative Writing, Bachelor of Arts (BA), Indiana University
- Communications, Art Institute of Atlanta, Associates Degree
